Whether in the ideation phase for a new product or mid-way of scaling up the existing product, PEM fits well at every stage of the product lifecycle.
PEM is an amalgamation of four phases, i.e., Product Analysis, Product Delivery, Product Enhancement, and Product Transfer.
Analysis
Delivery
Enhancement
Transfer
Product Success
The team identifies the 3Ps or three key components that great digital products have in common: Perceived worth, Profitability, and Practicality. To help clients better understand what their end product will look like in the market, our team first prepares a Minimum Viable Product (MVP). This reduces friction and enhances product development.
Does the product address a need and add value for the target market?
Do the product’s measurable benefits to the company’s bottom line justify the investment?
Is the product’s concept technically feasible and ready for production at a large scale?
Workable products are built in sprints where each sprint is aimed to create working software. Benchmarks are clearly set, and the tooling and process are improved throughout the build phase. We ensure a common language is followed and requirements are set clearly from the beginning of the process to keep the multidisciplinary team on the same page and to deliver the desired product.
The work does not stop after delivering the product; it accelerates here!
Since customers demand high-quality, effective products and services, there is no time to relax. Your product is constantly optimized behind the scenes. We continuously strive to lower production risk and give engineers and product owners the freedom to react quickly to deal with fast-changing user expectations and feedback.
The team begins with developing an MVP with the essential features and functionality embedded. It is then tested in the real world and is optimized from day one.
Post the MVP launch, user feedback is recorded, and critical product areas are determined. Customers are kept as a pivot point in everything we do to deliver high-quality, user-friendly products.
Based on user feedback, current industry trends, and market demand, the product is continuously optimized and scaled with the right technology to ensure sustainable growth.
Post product enhancement, the product ownership is transferred back to your internal team. Our experts train your team to help them manage the product in the future. A smooth transition is ensured that is effectively controlled and capable of further evolution. All the while, the finished product is wholly owned by your company.
The product is not only transferred to your internal team but is followed by a robust knowledge transfer plan to ensure your team fully understands the intricacies of the product and becomes capable of managing it solely.
The product is maintained and managed in production and new features are developed as and when required to help your product keep up with market demand.
Let’s create something awesome together.
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