Digital Customer Experience (CX)

Digital Customer Experience Services

Growth & Value Creation

We analyze your customer and employee pain points and create the best digital experience of your service portfolio matched to the user preferences and perceptions of value.

User Journey Ideation

We analyze your user’s every touchpoint and create a seamless journey map & application flow that can address their queries quickly and make upstream & downstream interactions easier.

User Behaviour Heatmaps

We visualize & quantify your users’ behaviors, identify buying patterns, investigate the co-relation among variables and help you create a better user acquisition and retention plan.

Touchpoint Modernization & Gamification

We identify your user touchpoints across the website, e-marketplace, Mapp, kiosk, digital communications & online communities and modernize them with positive reinforcement.

Segment based Personalization

We segment your users based on demographics, psychographics, & transaction history, then personalize the interface, features, and recommendations according to their needs & interests.

Omnichannel Experience

We break silos in your UX and create a single customer journey across all touchpoints – web, mobile, tablet, chatbots, community portals, push notifications, communications & service loops.

Employee Experience

We enhance your employee satisfaction, productivity, performance, and engagement experience with your brand, customers, partners, and suppliers by shaping their digital journey.

Social Commerce Platform

We help you adopt a Content, Community & Commerce business model by building e-marketplace aggregators, digital communities, social networks, and interactive shopping experiences.

Customer Loyalty & Advocacy Platform

We strengthen your user retention strategy by developing digital platforms that can track & manage loyalty programs, coupons, and promotional & seasonal campaigns.

User Recommendation Engine

We develop product AI-driven recommendation engines that analyze your user behavior patterns, give personalized buying suggestions and promote your related products & services.

Pillars of Customer Experience

Understand your Market & Product Value

Analyze Competitors Landscape

Conduct User Research & Gather Data

Empathize & Prototype with Design Thinking

Apply The Hook Model for Growth

CX FAQs & Our Responses

I have an idea & use case, nothing else! How do you start creating the customer’s lovable Design & Experience?

Our UX team starts with a detailed business model discovery session with you, followed by identifying a focus user group who becomes consumers of your idea to initiate the Design Thinking process. We empathize with your users, define pain points, storyboard with an inclusive approach, prototype to test the hypothesis, and break down the solution into deliverable design sprints. We strongly believe design never stops! So we maintain a constant user feedback loop and make your product lovable & stand out in the market.

My customers liked my product features but gave negative feedback about the visuals, flow & experience. How do you fix that?

We conduct a Design Audit on your product user flow, design language, visuals, feature spread & usage through user interviews, stakeholder discussion, and heatmap analysis. Based on the Design Audit report, we start restructuring the product flow, optimizing the user journey, creating seamless navigation, decluttering functionality, and improving the user value proposition in every iteration & product release.

Software Development Partner You Need

The Lean Startups

Innovation, newness, and investor attraction are the Startup foundations. With you, we act as a lean technology partner and integrate design thinking principles + cloud APIs + web frameworks with custom development to rapidly deliver user-lovable & monetizable MVPs.

Small & Mid-size Enterprises (SME)

New customer acquisition, operations optimizations, and seamless business transactions would be your destination. We help you in this journey by creating user-engaging solutions with 99.99% availability, in-built workflow automation & self-service capabilities.

The Big Enterprises

Integrating business processes, subsidiaries, customers, and suppliers to create a cloud-based intranet & single source of truth systems could be your focus area. We provide design & product engineering teams at scale to translate your vision into reality.